A Sony Music Australia marketing campaign brought Nine-Three Studio in to provide video production for a premium branded content campaign featuring Australian country music icon Troy Cassar-Daley in support of his album Back on Country. Created for digital marketing, social media and promotional platforms, the campaign centred on an intimate track explainer, combining authentic interviews with cinematic storytelling to give fans a deeper connection to the music, creative process and stories behind the release.

Working as part of the wider production team, Nine-Three Studio provided cinematography, filming and post-production, delivering high-quality music content and promotional assets designed to support the album release, strengthen fan engagement and extend the campaign across Sony Music Australia’s digital channels.