A Sony Music Australia marketing campaign brought Nine-Three Studio in to produce a premium live performance campaign featuring Australian singer-songwriter MAY-A, capturing an intimate performance of her track “Time I Love to Waste.” Created for digital, social media and promotional platforms, the production combined cinematic visuals, dynamic camera movement and polished live audio to bring audiences closer to the artist while showcasing the emotion and authenticity of the performance.

From creative planning and production through to post-production, Nine-Three Studio delivered a suite of premium live performance assets designed to increase fan engagement, support the release across digital platforms and provide Sony Music Australia with high-quality content that extended the reach and impact of the performance.