The Volkswagen Australia marketing team reached out to Nine-Three Studio to produce a premium vertical-first social media campaign supporting the launch of the new Touareg. Created specifically for modern social platforms, the campaign showcased the vehicle’s luxury, performance and adventurous capability through cinematic storytelling designed to engage both loyal Volkswagen owners and a new generation of drivers. Delivered in a suite of high-impact vertical assets, the content was crafted to maximise reach, drive engagement and generate excitement around the Touareg’s Australian release.